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Peugeot 308 SW
he new Peugeot 308 comes with a new look, features innovative e-HDi micro-hybrid technology and optimises fuel consumption and CO2 emissions, which start from just 98 g/km.
With its new lines, the Peugeot 308 subtly incorporates the Marque's latest stylistic codes. The car's body follows the contours of the mechanical assembly underneath. The appeal of the three body shapes (Saloon, CC and SW) thus acquires a more technological elegance, illustrated by the presence of LED front lights with light guide. Dynamism and emotion are present as ever in the genes of the 308, particularly with its more assertive look thanks to new Xenon headlamps with titanium coloured mask and the hatchback in its exclusive GTi finish.
Determined to consolidate its leadership in terms of road holding and driving pleasure, the Peugeot 308 seeks to become a reference in terms of environmental efficiency. Indeed, following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi micro-hybrid technology, the latest generation STOP & START, on the 1.6 litre HDi FAP 112 bhp Euro 5 engine. This offer, on the "entry level" engine, is available with a semi-automatic manual gearbox and, for the first time, with a full manual gearbox, for optimal driveability.
In addition to micro-hybrid technology, all factors impacting the level of CO2 emissions have been optimised:
The new Peugeot 308 will receive its world premiere at the 2011 Geneva Motor Show and will go on sale from April 2011 in Europe. Its mission is to continue the success story of the 308 family, with nearly 900,000 models sold since its launch in September 2007.
ELEGANT LINES ENHANCED BY ADVANCED TECHNOLOGY
The design of the new Peugeot 308 subtly incorporates the new stylistic codes of the Peugeot Marque. While the dimensions are unchanged, the new lines marry as closely as possible the car's mechanical assembly to accentuate its athletic poise, while the front aspect gives a fresh look to the "floating" front grille concept. Greater importance accorded to unbroken surfaces marks a determination to present an elegant and luxurious style. The central protective capping, available in a black lacquer finish, has been made thinner to give greater prominence to the sheer metal. This is also true of the single air intake which is now smaller in size.
Styling elements enhance the natural elegance which emanates from the new 308. A satin chrome bead enhances the new front grille, as do horizontal bars, available in lustrous black or chrome according to body shape (saloon, CC or SW).
The bottom section of the lower front panel, which helps visually to broaden the car and "plant" it on the road, incorporates new dual-function lights (daytime and sidelights) shaped like a boomerang, available according to versions. With their meticulous finish, they blend perfectly and are harmoniously positioned on the upper surround of the fog light housing. Composed of variable intensity LEDs and a light guide, they guarantee a unique visual signature by day and by night while illustrating the high level of technology featured on the new 308.
In the upper section, the V-shaped nose of the bonnet is one of the main expressive features of the Peugeot 308. It has been redesigned to fit the car's mechanical assembly as closely as possible and provides a new link with the floating front grille, in line with Peugeot's new stylistic codes. The Marque badge, in its new dual material construction, is proudly positioned at the tip of the bonnet on a new black lacquer base set with a chrome bead, also in the shape of a V.
The outline of this nose, fluid and characteristic, is more curvaceous, particularly at the junction of the lights and the bonnet. The new smooth glass front headlamps, closely fitting the three cylinders, suggest a look that is both refined and assertive. And when the 308 is equipped with dynamic bi-directional Xenon headlamps complete with titanium coloured base, this look becomes even more profound, displaying all the strength of character of the new 308.
The dynamism of the front aspect is echoed on the sides of the car. A styling line, running from the front wheel arches, crosses the side of the body and the rear lights before dropping towards the lower rear panel and coming to an end in the lower section.
The fluidity of the style is enhanced by the lateral glazed surface which follows a plunging waistline, and also by the panoramic rear window, which overlaps the rear quarter panel pillars.
Lastly, to establish the general appearance of the Peugeot 308, a lower waistline starting from the lower front panel extends as far as the rear bumper. The car therefore seems well poised on the road, ready to exploit its dynamic qualities to the full . New diamanté effect 16 or 17 inch alloy wheels or Storm Grey 18 inch wheels for the GTi version underline this dynamic appeal. The sense of dynamism is enhanced further by the car's rear style.
On the saloon, the wraparound lower rear panel adds a note of robustness and perceived quality as well as a sporty touch thanks to the presence of a styling element in the shape of a spoiler and two inserts, which can have a chrome finish, suggesting exhaust nozzles. The new Lion takes its place in the centre of the tailgate, while a satin chrome bead emphasizes the horizontal waistline, bringing a new balance to the rear of the 308.
On the SW, the contours of the robust lower panel and the rear lights have been designed to allow a wide boot aperture. The low load sill resulting from this design promises easy loading and a large internal capacity. From an aesthetic point of view, a horizontal waistline runs around the rear tailgate in its central section to "stretch" the car. This sensation is amplified by the body-coloured number plate insert surmounted by the new Lion badge.
On the CC the strength of the rear style is repeated, with a sense of horizontality given to the rear aspect that reinforces the impression of width. Numerous details add to this overall effect: the concave movement crossing the tailgate under the spoiler, the chrome bead framing the number plate and the presence of an air diffuser in the lower section. On either side and extending over the wings, the ruby-coloured LED rear lights with light curtain effect broaden the silhouette and give the 308 CC a unique and spectacular visual signature.
A FLUID AND LUXURIOUS INTERIOR
Stylists worked hard to exploit to the full the interior volumes freed up by the semi-tall architecture of the Peugeot 308. They therefore designed a particularly inclined fascia panel, almost symmetrical to the front windscreen pillars, to offer unimpeded exterior visibility.
In addition, there was a marked determination to give the interior a very upmarket feel and an enhanced sense of perceived quality. The result is a fluid, pure and elegant fascia panel where pride of place is given to superior materials, according to finish: soft covering, leather trim, chrome, black lacquered materials... The care given to the finish and the emphasis on interior comfort are evident in every detail. According to the level in the range, new motifs decorate the door panel strips, panel trim, thumb rests on the steering wheel, etc. Similarly, the special seats on the GTi version have red visible stitching with specific marking on top of the seat back and an aluminium steering wheel ring showing the word "GTi". Dark-tinted rear windows combined with dark wheel trims (Storm Grey) and the titanium mask of the discharge lamps, give this version a sporty and assertive identity, perfectly in keeping with the dynamic potential of its 1.6 litre THP 200 bhp engine.
Inside the 308 CC, the eye is caught also by the elegance of the 4 seats with integral head restraints and the possibility of full leather trim on the fascia panel, in different shades, which convey a touring car image. This distinctive design makes for even more comfortable seats with an Airwave warm air diffuser behind the necks of the front passengers. The pleasure of open-top driving is thus enhanced.
A SPACIOUS AND BRIGHT PASSENGER CO MPARTMENT
The passenger compartment has been designed to ensure that a sense of space and brightness predominates, making occupants feel they don't want their journey to end.
The interior dimensions and efforts by the designers to free up as much space as possible for passenger comfort make the 308 one of the most spacious cars in its segment.
Elbow width at the front is 1464 mm for the saloon and SW body shapes, and rises to 1492 mm for the Coupé Cabriolet version. At the rear, these dimensions are respectively 1471 mm and 1321 mm for the CC. The feeling of space is even more noticeable on account of the many clever storage spaces available inside the Peugeot 308. Total storage capacity is 42 litres, making life inside the car easier and preserving space for the occupants.
All of the 7 passengers that can be seated in the 308 SW thanks to the optional additional 2 rear seats can benefit from these fitted spaces. They can also modulate and adjust the car's interior as necessary by opting for individual seats in row 2. Nor has the boot volume been ignored, with a capacity under the parcel shelf of 674 litres for the SW and 430 litres for the saloon. With the load potential exploited to the full, the capacities are 2149 and 1398 litres respectively.
On the CC, all four passengers can benefit from the availability of a large boot capacity (465 litres) in the coupé configuration. On the cabriolet, with the retractable roof stored in the boot, the boot still offers a capacity of 266 litres. What's more, it only takes 20 seconds to convert the 308 CC into a dynamic coupé or an elegant cabriolet.
Passengers in the Peugeot 308 saloon and SW will also be able to benefit from a "sunny" passenger compartment thanks to the panoramic roofs available for these body shapes. They increase the total glazed surface area to 4.86 m² on the saloon and 5.58 m² on the SW. The light level inside the car can be regulated by means of an electrically-operated roller blind associated with this equipment.
To make the journey even more pleasant, automatic dual-zone air conditioning is available. With its active charcoal filter, it also reduces hydrocarbon odours inside the passenger compartment.
Finally, passengers will be able to benefit from a high quality audio and telematics system: WIP Sound audio system, Bluetooth hands-free kit, WIP Nav satellite navigation and WIP Com 3D with a retractable 7" 16/9 colour display. A JBL hi-fi system is also available and may be combined with laminated side windows for optimal acoustic performance.
Regardless of body shape, the new 308 offers a high level of comfort and convenience.
REDUCTION OF CO2
The reduction of CO2 emissions was one of the main objectives of this project. This resulted in a search for environmental efficiency at all levels. All factors influencing fuel consumption were optimised:
After the 508, the new Peugeot 308 is the second of the Marque's cars to introduce the innovative e-HDi micro-hybrid technology, a new generation STOP & START.
This innovation is based on the combination of a 1.6 litre HDi Euro 5 diesel engine and a reversible alternator ensuring the STOP & START function. Relying on an alternator control system (Volt Control) to recover energy during deceleration and a hybrid battery to store and deliver additional energy on startup (e-booster), the HDi unit allows:
1.6 LITRE e-HDI FA P 112 BHP ENGINE
To deploy this technology on a large scale, the new Peugeot 308 proposes e-HDi technology with a "basic" engine, the 1.6 litre HDi FAP 112 bhp, which can be coupled with two gearboxes (manual or electronicallycontrolled). This is a first, since hitherto e-HDi technology was available only with the BVMP6 electronically-controlled gearbox. This new offer maximises driving enjoyment by increasing the phases of driving "in silence". When coupled with a manual gearbox, engine cut-out is possible from a speed of 20 km/h.
A CO MPREHENSIVE RANGE OF LATEST-GENERATION ENGINES
To reduce CO2 emissions as much as possible, the new 308 is uniquely equipped with the very latestgeneration engines for both petrol (VTi or THP engines) and diesel versions (new HDi Euro 5 engines).
On the saloon, all 8 available engines, as well as different possible gearbox combinations (manual, electronically-controlled manual or automatic), will allow every customer to find the version that suits them best.
4 Euro 5 petrol engines:
True to the Marque's values in terms of driving pleasure, the new Peugeot 308 seeks also to preserve its leadership in terms of road holding. The features that make the 308 a reference are maintained:
Whether in terms of primary, secondary or tertiary safety, the new 308 is positioned at the highest level.
Firstly, the excellent rigidity of the structure ensures optimal operation of the wheels and suspension ensuring a high level of primary safety. In terms of secondary safety, the structure itself has been rigorously designed to withstand even the most severe impact, thanks in particular to a triple force channel at the front. The use of high-strength steel and "multilayer" reinforcements in specific areas has made it possible to raise the level of safety of occupants while reducing the overall weight of the car. In addition to the performance of the structure, efficient means of restraint are proposed:
With its new lines, the Peugeot 308 subtly incorporates the Marque's latest stylistic codes. The car's body follows the contours of the mechanical assembly underneath. The appeal of the three body shapes (Saloon, CC and SW) thus acquires a more technological elegance, illustrated by the presence of LED front lights with light guide. Dynamism and emotion are present as ever in the genes of the 308, particularly with its more assertive look thanks to new Xenon headlamps with titanium coloured mask and the hatchback in its exclusive GTi finish.
Determined to consolidate its leadership in terms of road holding and driving pleasure, the Peugeot 308 seeks to become a reference in terms of environmental efficiency. Indeed, following in the footsteps of the 508, the new Peugeot 308 features innovative e-HDi micro-hybrid technology, the latest generation STOP & START, on the 1.6 litre HDi FAP 112 bhp Euro 5 engine. This offer, on the "entry level" engine, is available with a semi-automatic manual gearbox and, for the first time, with a full manual gearbox, for optimal driveability.
In addition to micro-hybrid technology, all factors impacting the level of CO2 emissions have been optimised:
- weight reduced by 25 kg on average per car;
- launch of 16" tyres with Very Low Rolling Resistance;
- optimisation of the latest generation engines (VTi, THP, HDi Euro 5);
- Cx of 0.28 for versions with a low fuel consumption - A record in the segment.
- 98 g/km of CO2 for the 308 saloon 1.6 litre e-HDi FAP 112 bhp BMP6 - A record in the segment
- available power trains, comprising 4 petrol engines ranging from 98 bhp to 200 bhp for the exclusive GTi version and 4 diesel engines from 92 bhp to 163 bhp, have also been optimised to ensure a comprehensive range of engines guaranteeing environmental efficiency. As a result, the basic version - the 308 saloon 1.6 litre HDi FAP 92 bhp with manual gearbox - is well positioned, with CO2 emissions reduced to only 110 g/km.
The new Peugeot 308 will receive its world premiere at the 2011 Geneva Motor Show and will go on sale from April 2011 in Europe. Its mission is to continue the success story of the 308 family, with nearly 900,000 models sold since its launch in September 2007.
ELEGANT LINES ENHANCED BY ADVANCED TECHNOLOGY
The design of the new Peugeot 308 subtly incorporates the new stylistic codes of the Peugeot Marque. While the dimensions are unchanged, the new lines marry as closely as possible the car's mechanical assembly to accentuate its athletic poise, while the front aspect gives a fresh look to the "floating" front grille concept. Greater importance accorded to unbroken surfaces marks a determination to present an elegant and luxurious style. The central protective capping, available in a black lacquer finish, has been made thinner to give greater prominence to the sheer metal. This is also true of the single air intake which is now smaller in size.
Styling elements enhance the natural elegance which emanates from the new 308. A satin chrome bead enhances the new front grille, as do horizontal bars, available in lustrous black or chrome according to body shape (saloon, CC or SW).
The bottom section of the lower front panel, which helps visually to broaden the car and "plant" it on the road, incorporates new dual-function lights (daytime and sidelights) shaped like a boomerang, available according to versions. With their meticulous finish, they blend perfectly and are harmoniously positioned on the upper surround of the fog light housing. Composed of variable intensity LEDs and a light guide, they guarantee a unique visual signature by day and by night while illustrating the high level of technology featured on the new 308.
In the upper section, the V-shaped nose of the bonnet is one of the main expressive features of the Peugeot 308. It has been redesigned to fit the car's mechanical assembly as closely as possible and provides a new link with the floating front grille, in line with Peugeot's new stylistic codes. The Marque badge, in its new dual material construction, is proudly positioned at the tip of the bonnet on a new black lacquer base set with a chrome bead, also in the shape of a V.
The outline of this nose, fluid and characteristic, is more curvaceous, particularly at the junction of the lights and the bonnet. The new smooth glass front headlamps, closely fitting the three cylinders, suggest a look that is both refined and assertive. And when the 308 is equipped with dynamic bi-directional Xenon headlamps complete with titanium coloured base, this look becomes even more profound, displaying all the strength of character of the new 308.
The dynamism of the front aspect is echoed on the sides of the car. A styling line, running from the front wheel arches, crosses the side of the body and the rear lights before dropping towards the lower rear panel and coming to an end in the lower section.
The fluidity of the style is enhanced by the lateral glazed surface which follows a plunging waistline, and also by the panoramic rear window, which overlaps the rear quarter panel pillars.
Lastly, to establish the general appearance of the Peugeot 308, a lower waistline starting from the lower front panel extends as far as the rear bumper. The car therefore seems well poised on the road, ready to exploit its dynamic qualities to the full . New diamanté effect 16 or 17 inch alloy wheels or Storm Grey 18 inch wheels for the GTi version underline this dynamic appeal. The sense of dynamism is enhanced further by the car's rear style.
On the saloon, the wraparound lower rear panel adds a note of robustness and perceived quality as well as a sporty touch thanks to the presence of a styling element in the shape of a spoiler and two inserts, which can have a chrome finish, suggesting exhaust nozzles. The new Lion takes its place in the centre of the tailgate, while a satin chrome bead emphasizes the horizontal waistline, bringing a new balance to the rear of the 308.
On the SW, the contours of the robust lower panel and the rear lights have been designed to allow a wide boot aperture. The low load sill resulting from this design promises easy loading and a large internal capacity. From an aesthetic point of view, a horizontal waistline runs around the rear tailgate in its central section to "stretch" the car. This sensation is amplified by the body-coloured number plate insert surmounted by the new Lion badge.
On the CC the strength of the rear style is repeated, with a sense of horizontality given to the rear aspect that reinforces the impression of width. Numerous details add to this overall effect: the concave movement crossing the tailgate under the spoiler, the chrome bead framing the number plate and the presence of an air diffuser in the lower section. On either side and extending over the wings, the ruby-coloured LED rear lights with light curtain effect broaden the silhouette and give the 308 CC a unique and spectacular visual signature.
A FLUID AND LUXURIOUS INTERIOR
Stylists worked hard to exploit to the full the interior volumes freed up by the semi-tall architecture of the Peugeot 308. They therefore designed a particularly inclined fascia panel, almost symmetrical to the front windscreen pillars, to offer unimpeded exterior visibility.
In addition, there was a marked determination to give the interior a very upmarket feel and an enhanced sense of perceived quality. The result is a fluid, pure and elegant fascia panel where pride of place is given to superior materials, according to finish: soft covering, leather trim, chrome, black lacquered materials... The care given to the finish and the emphasis on interior comfort are evident in every detail. According to the level in the range, new motifs decorate the door panel strips, panel trim, thumb rests on the steering wheel, etc. Similarly, the special seats on the GTi version have red visible stitching with specific marking on top of the seat back and an aluminium steering wheel ring showing the word "GTi". Dark-tinted rear windows combined with dark wheel trims (Storm Grey) and the titanium mask of the discharge lamps, give this version a sporty and assertive identity, perfectly in keeping with the dynamic potential of its 1.6 litre THP 200 bhp engine.
Inside the 308 CC, the eye is caught also by the elegance of the 4 seats with integral head restraints and the possibility of full leather trim on the fascia panel, in different shades, which convey a touring car image. This distinctive design makes for even more comfortable seats with an Airwave warm air diffuser behind the necks of the front passengers. The pleasure of open-top driving is thus enhanced.
A SPACIOUS AND BRIGHT PASSENGER CO MPARTMENT
The passenger compartment has been designed to ensure that a sense of space and brightness predominates, making occupants feel they don't want their journey to end.
The interior dimensions and efforts by the designers to free up as much space as possible for passenger comfort make the 308 one of the most spacious cars in its segment.
Elbow width at the front is 1464 mm for the saloon and SW body shapes, and rises to 1492 mm for the Coupé Cabriolet version. At the rear, these dimensions are respectively 1471 mm and 1321 mm for the CC. The feeling of space is even more noticeable on account of the many clever storage spaces available inside the Peugeot 308. Total storage capacity is 42 litres, making life inside the car easier and preserving space for the occupants.
All of the 7 passengers that can be seated in the 308 SW thanks to the optional additional 2 rear seats can benefit from these fitted spaces. They can also modulate and adjust the car's interior as necessary by opting for individual seats in row 2. Nor has the boot volume been ignored, with a capacity under the parcel shelf of 674 litres for the SW and 430 litres for the saloon. With the load potential exploited to the full, the capacities are 2149 and 1398 litres respectively.
On the CC, all four passengers can benefit from the availability of a large boot capacity (465 litres) in the coupé configuration. On the cabriolet, with the retractable roof stored in the boot, the boot still offers a capacity of 266 litres. What's more, it only takes 20 seconds to convert the 308 CC into a dynamic coupé or an elegant cabriolet.
Passengers in the Peugeot 308 saloon and SW will also be able to benefit from a "sunny" passenger compartment thanks to the panoramic roofs available for these body shapes. They increase the total glazed surface area to 4.86 m² on the saloon and 5.58 m² on the SW. The light level inside the car can be regulated by means of an electrically-operated roller blind associated with this equipment.
To make the journey even more pleasant, automatic dual-zone air conditioning is available. With its active charcoal filter, it also reduces hydrocarbon odours inside the passenger compartment.
Finally, passengers will be able to benefit from a high quality audio and telematics system: WIP Sound audio system, Bluetooth hands-free kit, WIP Nav satellite navigation and WIP Com 3D with a retractable 7" 16/9 colour display. A JBL hi-fi system is also available and may be combined with laminated side windows for optimal acoustic performance.
Regardless of body shape, the new 308 offers a high level of comfort and convenience.
REDUCTION OF CO2
The reduction of CO2 emissions was one of the main objectives of this project. This resulted in a search for environmental efficiency at all levels. All factors influencing fuel consumption were optimised:
- weight reduced by 25 kg on average per car;
- launch of 16" tyres with Very Low Rolling Resistance;
- use of a piloted oil pump on 1.6 litre HDi engines;
- optimisation of operation of the alternator on some engines;
- improvement of power steering control (electropump unit);
- Cx of 0.28 for versions with a low fuel consumption - a record in the segment;
- e-HDi micro-hybrid technology;
- 98 g/km of CO2 for the 1.6 litre e-HDi FAP 112 bhp BMP6 version - a record in the segment
After the 508, the new Peugeot 308 is the second of the Marque's cars to introduce the innovative e-HDi micro-hybrid technology, a new generation STOP & START.
This innovation is based on the combination of a 1.6 litre HDi Euro 5 diesel engine and a reversible alternator ensuring the STOP & START function. Relying on an alternator control system (Volt Control) to recover energy during deceleration and a hybrid battery to store and deliver additional energy on startup (e-booster), the HDi unit allows:
- a 15% reduction in fuel consumption in urban traffic;
- a 5 g/km reduction in CO2 emissions for approved cycle fuel consumption;
- 40% faster restarting (400 ms) than with an enhanced starter STOP & START;
- activation of engine cut-out from 20 km/h with a manual gearbox (8 km/h for the electronicallycontrolled gearbox);
- increased driveability of the STOP & START (silent operation, no vibrations).
1.6 LITRE e-HDI FA P 112 BHP ENGINE
To deploy this technology on a large scale, the new Peugeot 308 proposes e-HDi technology with a "basic" engine, the 1.6 litre HDi FAP 112 bhp, which can be coupled with two gearboxes (manual or electronicallycontrolled). This is a first, since hitherto e-HDi technology was available only with the BVMP6 electronically-controlled gearbox. This new offer maximises driving enjoyment by increasing the phases of driving "in silence". When coupled with a manual gearbox, engine cut-out is possible from a speed of 20 km/h.
A CO MPREHENSIVE RANGE OF LATEST-GENERATION ENGINES
To reduce CO2 emissions as much as possible, the new 308 is uniquely equipped with the very latestgeneration engines for both petrol (VTi or THP engines) and diesel versions (new HDi Euro 5 engines).
On the saloon, all 8 available engines, as well as different possible gearbox combinations (manual, electronically-controlled manual or automatic), will allow every customer to find the version that suits them best.
4 Euro 5 petrol engines:
- 1.4 litre VTi 98 bhp with 5-speed manual gearbox;
- 1.6 litre VTi 120 bhp with 5-speed manual gearbox or automatic gearbox;
- 1.6 litre THP 156 bhp with 6-speed manual gearbox or automatic gearbox;
- 1.6 litre THP 200 bhp with 6-speed manual gearbox (exclusive to GTi version).
- 1.6 litre HDi FAP 92 bhp with 5-speed manual gearbox;
- 1.6 litre e-HDi FAP 112 bhp with 6-speed manual gearbox or electronically-controlled manual gearbox;
- 2.0 litre HDi FAP 150 bhp with 6-speed manual gearbox;
- 2.0 litre HDi FAP 163 bhp with automatic gearbox or 6-speed manual gearbox (only on the 308 CC).
True to the Marque's values in terms of driving pleasure, the new Peugeot 308 seeks also to preserve its leadership in terms of road holding. The features that make the 308 a reference are maintained:
- rigid body structure;
- McPherson type front suspension;
- rear suspension with torsion beam;
- hydraulic dampers with valves;
- power steering with variable assistance piloted by an electro-pump unit;
- large disc brakes (ventilated at the front) - up to 302 x 26 mm;
- ABS, electronic brake force distribution, emergency brake assist and automatic switching on of hazard warning lights as standard;
- Bosch 8.1 ESP according to versions.
Whether in terms of primary, secondary or tertiary safety, the new 308 is positioned at the highest level.
Firstly, the excellent rigidity of the structure ensures optimal operation of the wheels and suspension ensuring a high level of primary safety. In terms of secondary safety, the structure itself has been rigorously designed to withstand even the most severe impact, thanks in particular to a triple force channel at the front. The use of high-strength steel and "multilayer" reinforcements in specific areas has made it possible to raise the level of safety of occupants while reducing the overall weight of the car. In addition to the performance of the structure, efficient means of restraint are proposed:
- up to 8 air bags on the saloon and SW;
- up to 6 air bags on the CC, including 2 head air bags at the front;
- extractible safety hoops on the CC in the event of rollover;
- 3-point seat belts with belt not fastened or unfastened acoustic warnings;
- Isofix fixtures.
New Ford C-MAX
The all-new Ford C-MAX family was developed as part of the company's ambitious global C-segment strategy, and brings new levels of style and desirability to the compact Multi-Activity Vehicle (MAV) market.
Ford's C-segment MAV customers now have the choice of an all-new five-seat Ford C-MAX or a distinctive, all-new seven-seat Ford Grand C-MAX, which features twin sliding doors and an innovative seat design to provide outstanding space and flexibility.
The all-new Ford C-MAX range also introduces a number of advanced new technologies to the compact MAV class, focused on enhanced comfort, safety and sustainability, including Active Park Assist, an advanced new system which automatically steers the vehicle into parallel parking spaces.
New Ford C-MAX also heralds the arrival of the powerful yet highly fuel-efficient and low-CO2 Ford EcoBoost petrol engine family in Ford's C-class cars.
New Ford C-MAX introduces the 1.6-litre Ford EcoBoost unit which, like others in the global Ford EcoBoost family, combines high-pressure direct injection, low-inertia turbocharging and twin independent variable cam timing to achieve fuel economy results up to 20 per cent better than conventional larger displacement petrol engines with a similar power output.
Like the next-generation Ford Focus, the new Ford C-MAX models are based on Ford's new, global C-segment vehicle platform. The Ford C-MAX range will initially be sold in Europe, with sales starting at the end of 2010, while the seven-seat Ford Grand C-MAX will also be offered to customers in North America from late 2011.
The five-seat Ford C-MAX will also provide the basis for two of Ford's five electrified vehicles promised for sale in Europe by 2013. Both full hybrid and plug-in hybrid versions of the Ford C-MAX are under development for introduction in 2013.
Choice of Sporty 5-seater or Stylish 7-seater
The all-new Ford C-MAX range offers European C-segment MAV customers a choice of two alternative and distinctive models according to their needs - the sporty five-seat Ford C-MAX or the spacious new seven-seat Ford Grand C-MAX.
"The C-MAX and the Grand C-MAX have been carefully developed around the needs of two very different sets of target customers," explained Gunnar Herrmann, Ford's Global C-car Vehicle Line Director. "The Grand C-MAX is the ideal choice for young families, while the sportier C-MAX appeals to a much broader age range."
To deliver the extra space, the Grand C-MAX has a 140mm longer wheelbase, and is also 58mm higher than the C-MAX. Within its 4.52m overall length, it packs plenty of room for seven passengers, or for five occupants with a generous amount of luggage.
The five-seat Ford C-MAX has very similar exterior dimensions to the outgoing model, retaining traditional C-MAX virtues of room and practicality within its attractive new silhouette. The new model will reinforce its appeal to customers of all ages who value C-MAX for its comfortable accommodation, high seating position, flexibility and compact footprint.
Both C-MAX and Grand C-MAX have bold exterior and interior designs created using the latest evolution of Ford's kinetic design form language, and building on themes established in recent product introductions like the hugely successful Ford Fiesta, Ford Kuga and Ford Mondeo ranges.
Maximum Versatility and Convenience
The seating concept and door layout for the new seven-seat Ford Grand C-MAX was finalised after detailed research with typical family users to identify the most popular configurations.
The vehicle features twin sliding rear doors, and an ingenious new seat folding concept for the second-row seats. This has a mechanism which allows the centre seat to fold quickly and easily under the right-hand seat, creating a handy 'walk-through' space between the two outboard seats so that passengers can easily access the third row.
The new five-seat Ford C-MAX uses the proven seating concept from the previous model, with three individual 40/20/40 folding seats in the second row. Ford's ingenious Comfort System is an option, allowing the centre seat to be folded away while the outer seats slide diagonally backwards and inwards to create a more luxurious 2+2 layout.
The cockpit - which is common to both C-MAX models - provides a raised 'command bridge' driving position with high mounted gearshift and centre console. The driver controls and displays incorporate the next generation of Ford's Human Machine Interface (HMI) system, based on the much acclaimed layouts introduced in recent vehicles like the Fiesta and Mondeo.
Performance with Economy
The new Ford C-MAX range features the latest powertrain technologies to deliver an impressive combination of responsive performance with reduced fuel consumption and CO2 emissions.
Leading the petrol engine line-up is the first application of the all-new 4-cylinder 1.6-litre Ford EcoBoost engine, available in 150 PS and 180 PS versions.
This engine is one of a completely new generation of downsized, high-efficiency, low-CO2 petrol engines from Ford. Developed for global application by the company's powertrain engineers in Europe, the lightweight, all-aluminium 1.6-litre Ford EcoBoost engine combines high-pressure direct injection, low-inertia turbocharging and twin independent variable cam timing to deliver significant reductions in fuel consumption and CO2 emissions.
Installed in the Ford C-MAX, the 180 PS engine delivers outstanding driveability - illustrated by acceleration times of 0-100 km/h in 8.5 seconds, and 50-100 km/h in 8.8 seconds (in fourth gear) - combined with CO2 emissions of just 154 g/km.
The diesel engine range features upgraded versions of the highly acclaimed 1.6- and 2.0-litre Ford Duratorq TDCi diesel engines, which have been comprehensively updated to improve performance and fuel-efficiency, and reduce emissions.
These engines deliver highly competitive fuel consumption and CO2 emissions: the 1.6-litre TDCi achieves 119 g/km CO2 in C-MAX, and 129 g/km CO2 in the Grand C-MAX.
The high-efficiency, low-CO2 petrol and diesel engines are complemented by advanced transmissions, including a new Ford Durashift 6-speed manual gearbox, used for the first time in the new Ford C-MAX, and the advanced Ford PowerShift 6-speed dual-clutch automatic transmission, which has proved an increasingly popular choice in the outgoing model.
The Ford C-MAX range also incorporates other features from the Ford ECOnetic Technologies programme to help minimise fuel consumption and CO2 emissions, such as the new Ford Eco Mode, a Gear Shift Indicator Light and Smart Regenerative Charging.
Class-Leading Dynamics and Refinement
"The previous C-MAX established a reputation for providing a fine balance of rewarding driving dynamics and impressive comfort," said Gunnar Herrmann. "This all-new model is set to take that performance to a new level, giving drivers a class-leading combination of responsive, sporty handling, and overall refinement which approaches the standard found in larger luxury vehicles."
Key chassis technologies on the Ford C-MAX include a completely new Electric Power-Assisted Steering (EPAS) system, optimised new designs for the 'Control Blade' multilink rear suspension and the semi-isolated front subframe, and the standard fitment of an advanced new Torque Vectoring Control (TVC) system to further improve cornering stability and agility.
Smart Technology for Safety and Practicality
As the first vehicles to be launched from Ford's new global C-car platform, the European C-MAX and Grand C-MAX models benefit from the introduction of an impressive array of advanced technologies generally only found in larger, more premium vehicles.
Among these new technologies are a host of features which will improve practicality and safety for customers and their families. Some of the key innovations include:
Moving forward, models built on this platform will be sold in all regions worldwide and total sales are expected to exceed two million units annually by 2012. The new platform is expected to ultimately underpin at least ten different models or derivatives.
Ford's C-segment MAV customers now have the choice of an all-new five-seat Ford C-MAX or a distinctive, all-new seven-seat Ford Grand C-MAX, which features twin sliding doors and an innovative seat design to provide outstanding space and flexibility.
The all-new Ford C-MAX range also introduces a number of advanced new technologies to the compact MAV class, focused on enhanced comfort, safety and sustainability, including Active Park Assist, an advanced new system which automatically steers the vehicle into parallel parking spaces.
New Ford C-MAX also heralds the arrival of the powerful yet highly fuel-efficient and low-CO2 Ford EcoBoost petrol engine family in Ford's C-class cars.
New Ford C-MAX introduces the 1.6-litre Ford EcoBoost unit which, like others in the global Ford EcoBoost family, combines high-pressure direct injection, low-inertia turbocharging and twin independent variable cam timing to achieve fuel economy results up to 20 per cent better than conventional larger displacement petrol engines with a similar power output.
Like the next-generation Ford Focus, the new Ford C-MAX models are based on Ford's new, global C-segment vehicle platform. The Ford C-MAX range will initially be sold in Europe, with sales starting at the end of 2010, while the seven-seat Ford Grand C-MAX will also be offered to customers in North America from late 2011.
The five-seat Ford C-MAX will also provide the basis for two of Ford's five electrified vehicles promised for sale in Europe by 2013. Both full hybrid and plug-in hybrid versions of the Ford C-MAX are under development for introduction in 2013.
Choice of Sporty 5-seater or Stylish 7-seater
The all-new Ford C-MAX range offers European C-segment MAV customers a choice of two alternative and distinctive models according to their needs - the sporty five-seat Ford C-MAX or the spacious new seven-seat Ford Grand C-MAX.
"The C-MAX and the Grand C-MAX have been carefully developed around the needs of two very different sets of target customers," explained Gunnar Herrmann, Ford's Global C-car Vehicle Line Director. "The Grand C-MAX is the ideal choice for young families, while the sportier C-MAX appeals to a much broader age range."
To deliver the extra space, the Grand C-MAX has a 140mm longer wheelbase, and is also 58mm higher than the C-MAX. Within its 4.52m overall length, it packs plenty of room for seven passengers, or for five occupants with a generous amount of luggage.
The five-seat Ford C-MAX has very similar exterior dimensions to the outgoing model, retaining traditional C-MAX virtues of room and practicality within its attractive new silhouette. The new model will reinforce its appeal to customers of all ages who value C-MAX for its comfortable accommodation, high seating position, flexibility and compact footprint.
Both C-MAX and Grand C-MAX have bold exterior and interior designs created using the latest evolution of Ford's kinetic design form language, and building on themes established in recent product introductions like the hugely successful Ford Fiesta, Ford Kuga and Ford Mondeo ranges.
Maximum Versatility and Convenience
The seating concept and door layout for the new seven-seat Ford Grand C-MAX was finalised after detailed research with typical family users to identify the most popular configurations.
The vehicle features twin sliding rear doors, and an ingenious new seat folding concept for the second-row seats. This has a mechanism which allows the centre seat to fold quickly and easily under the right-hand seat, creating a handy 'walk-through' space between the two outboard seats so that passengers can easily access the third row.
The new five-seat Ford C-MAX uses the proven seating concept from the previous model, with three individual 40/20/40 folding seats in the second row. Ford's ingenious Comfort System is an option, allowing the centre seat to be folded away while the outer seats slide diagonally backwards and inwards to create a more luxurious 2+2 layout.
The cockpit - which is common to both C-MAX models - provides a raised 'command bridge' driving position with high mounted gearshift and centre console. The driver controls and displays incorporate the next generation of Ford's Human Machine Interface (HMI) system, based on the much acclaimed layouts introduced in recent vehicles like the Fiesta and Mondeo.
Performance with Economy
The new Ford C-MAX range features the latest powertrain technologies to deliver an impressive combination of responsive performance with reduced fuel consumption and CO2 emissions.
Leading the petrol engine line-up is the first application of the all-new 4-cylinder 1.6-litre Ford EcoBoost engine, available in 150 PS and 180 PS versions.
This engine is one of a completely new generation of downsized, high-efficiency, low-CO2 petrol engines from Ford. Developed for global application by the company's powertrain engineers in Europe, the lightweight, all-aluminium 1.6-litre Ford EcoBoost engine combines high-pressure direct injection, low-inertia turbocharging and twin independent variable cam timing to deliver significant reductions in fuel consumption and CO2 emissions.
Installed in the Ford C-MAX, the 180 PS engine delivers outstanding driveability - illustrated by acceleration times of 0-100 km/h in 8.5 seconds, and 50-100 km/h in 8.8 seconds (in fourth gear) - combined with CO2 emissions of just 154 g/km.
The diesel engine range features upgraded versions of the highly acclaimed 1.6- and 2.0-litre Ford Duratorq TDCi diesel engines, which have been comprehensively updated to improve performance and fuel-efficiency, and reduce emissions.
These engines deliver highly competitive fuel consumption and CO2 emissions: the 1.6-litre TDCi achieves 119 g/km CO2 in C-MAX, and 129 g/km CO2 in the Grand C-MAX.
The high-efficiency, low-CO2 petrol and diesel engines are complemented by advanced transmissions, including a new Ford Durashift 6-speed manual gearbox, used for the first time in the new Ford C-MAX, and the advanced Ford PowerShift 6-speed dual-clutch automatic transmission, which has proved an increasingly popular choice in the outgoing model.
The Ford C-MAX range also incorporates other features from the Ford ECOnetic Technologies programme to help minimise fuel consumption and CO2 emissions, such as the new Ford Eco Mode, a Gear Shift Indicator Light and Smart Regenerative Charging.
Class-Leading Dynamics and Refinement
"The previous C-MAX established a reputation for providing a fine balance of rewarding driving dynamics and impressive comfort," said Gunnar Herrmann. "This all-new model is set to take that performance to a new level, giving drivers a class-leading combination of responsive, sporty handling, and overall refinement which approaches the standard found in larger luxury vehicles."
Key chassis technologies on the Ford C-MAX include a completely new Electric Power-Assisted Steering (EPAS) system, optimised new designs for the 'Control Blade' multilink rear suspension and the semi-isolated front subframe, and the standard fitment of an advanced new Torque Vectoring Control (TVC) system to further improve cornering stability and agility.
Smart Technology for Safety and Practicality
As the first vehicles to be launched from Ford's new global C-car platform, the European C-MAX and Grand C-MAX models benefit from the introduction of an impressive array of advanced technologies generally only found in larger, more premium vehicles.
Among these new technologies are a host of features which will improve practicality and safety for customers and their families. Some of the key innovations include:
- Active Park Assist
- Blind Spot Information System
- Speed Limiter
- Rear Seat Beltminder (Ford Grand C-MAX only)
- Power Child Locks
- Power Operated Tailgate
- Rear View Camera
- Part of Ford's New Global C-car Line-up
Moving forward, models built on this platform will be sold in all regions worldwide and total sales are expected to exceed two million units annually by 2012. The new platform is expected to ultimately underpin at least ten different models or derivatives.
Ford Taurus
The Ford Taurus - the car that changed America's view of full-size sedans - is all-new for 2010 and ready to take on the world's best, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag.
"The new Ford Taurus sets the pace for Ford's growing new car launch momentum," said Mark Fields, president of the Americas. "This sedan completely redefines expectations of what Taurus stands for - and helps further define what Ford is capable of delivering - quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs."
The new Ford Taurus benefits from Ford's Global Product Development System, which made it possible to deliver an all-new sedan 12 months sooner - with more new features than customers and dealers dreamed possible.
"Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio," said Derrick Kuzak, group vice president for global product development. "Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule."
Even better news? The new 2010 Ford Taurus will start at $25,995 - the same price as 2009 models.
New times, new design
"Lightning can strike twice," said Peter Horbury, executive director of Design for The Americas. "Like the 1986 original, the new 2010 Ford Taurus differentiates by combining style with substance."
The shift starts with the vision for Ford Taurus itself. It debuted as a family sedan, but with the advent of crossovers, the new Taurus is aimed more at drivers who might move friends and family but place more of a premium on the driving experience and technologies aimed at making time on the road more meaningful and fun.
"Taurus is more of a 'me' sedan now, and we've delivered with this buyer in mind," said Moray Callum, director of Ford's Car and Crossover Design.
Exterior design details are more sculpted and powerful - from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia. Bold new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille - and the lowered roofline helps make the new Ford Taurus more aspirational.
New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Ford Taurus a muscular and athletic stance. The raised shoulder lines of the new Taurus provide a confident profile and enable generous truck capacity.
The exterior color palette for the 2010 Taurus includes new hues, selected to harmonize with interior appointments and offer customers a broader range of color combinations. New colors include Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic.
Inside, a forward-leaning center stack - home to the climate controls, audio components and available navigation screen - flows in a continuous unbroken form through the instrument panel and down into the center console. The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship.
The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal. This same process allows for door panel two-toning, enabling model series differentiation.
Ford Taurus precision craftsmanship is reflected in the quality of materials used in the interior, and in the exterior margins comparable to costly German luxury sedans.
Better on-road performance, too
To match its more athletic looks, the new Ford Taurus features sportier driving dynamics.
The 2010 Ford Taurus comes standard with Ford's proven Duratec 3.5-liter V-6, generating 263 horsepower and 249 foot-pounds of torque. This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions.
The smooth and refined Duratec V-6 helps the front-wheel-drive Ford Taurus deliver unsurpassed highway fuel economy. Taurus reflects Ford's commitment to deliver the best, or be among the leaders, in fuel economy across the vehicle segments where it competes.
Ford Taurus fuel economy is aided by employment of a two-speed fuel pump and Aggressive Deceleration Fuel Shut-Off (ADFSO) technology.
The Ford Taurus engine plan also calls for optional availability of Ford's advanced EcoBoost™ 3.5-liter V-6, with an announcement regarding availability coming soon.
The Taurus SE offers a six-speed automatic transmission with a Grade-Assist hill-holding rollback prevention feature, paired with an economical 2.77 final drive ratio.
SEL and Limited series Ford Taurus models are offered with SelectShift®, featuring racing-inspired shift control paddles mounted on the steering wheel. SelectShift offers the convenience of conventional automatic operation, or a manual shift mode that gives the driver complete control over gear selection. The SelectShift transmission enables "match-rev" downshifts and will hold manually selected gears, unlike some competitive transmissions that second-guess the driver.
The SEL is offered with a 2.77 final drive ratio, while the Limited series uses a 3.16 gear in front-wheel-drive models, and a 3.39 ratio in all-wheel-drive models to provide enhanced acceleration.
Chassis and suspension components are tuned to deliver on the sporty and aggressive design with optimized roll stiffness for cornering control, responsive steering with sharp turn-in and precision accuracy. This chassis tuning of the MacPherson front struts and multi-link rear suspension reflects Ford Global DNA, defined by responsive steering and handling, while maintaining a comfortable ride quality.
The 2010 Ford Taurus features a new SR1 suspension configuration. Named for its "one-to-one" rear shock absorber ratio, it provides a superior balance between cornering and handling while providing a stable baseline for fine tuning. The new SR1 enables the use of 19- and 20-inch wheels - and reduces vehicle weight, saving fuel.
"While driver engagement was a key objective for the new Ford Taurus, we also put huge emphasis on creating a quiet environment," said Chief Engineer Pete Reyes. "Wind tunnel development time was important to reduce noise, vibration and harshness, but it also helped with fuel economy.
Customer-focused technologies
Tech-savvy customers will find plenty to like about the new 2010 Ford Taurus. Its technologies enable customer connectivity, while fulfilling desires for personalization, customization and control. This comprehensive list of features isn't just technology for the sake of technology. These offerings have been selected and developed to provide the ultimate in comfort and convenience for the driver and all passengers. Extensive work has also been done to ensure that these technologies are easy to understand and intuitive to operate.
Adaptive Cruise Control allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Ford Taurus speed to help maintain a safe distance between vehicles.
Adaptive Cruise Control also integrates Collision Warning with Brake Support, a new active safety feature.
The collision warning system uses a radar sensor to detect moving vehicles ahead and provides a visual "heads-up" warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead. The system also pre-charges the brakes and engages an electronic brake assist to help the driver stop more quickly.
Intelligent Access with Push-Button Start, a new Ford Taurus feature, allows the driver to enter the car and start the engine by simply carrying the fob as they approach and enter the vehicle.
SecuriCode™ Keyless Entry Keypad enables vehicle access by unlocking the driver's door using a five-digit code on the new keypad system flush-mounted in the driver's side B-pillar.
MyKey™ allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a Persistent Beltminder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning. Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55, or 65mph.
Auto High Beams/Rain-Sensing Wipers harness sensor technologies to switch headlights to high intensity when no other vehicles are detected, in a range of up to 500 feet for taillight detection, and up to 2,000 feet for oncoming headlight detection. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.
Easy Fuel™ Capless Fuel Filler System is an industry-exclusive feature that self-seals without a traditional fuel cap.
Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.
Cross Traffic Alert uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot. This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.
Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC's 911 Assist™ will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.
Voice-Activated Navigation System with SIRIUS Travel Link™ uses an 8-inch screen to present a birds-eye-view map with 3D landmarks. The system responds to voice commands for destination programming and route selection. In addition, it provides enhanced route guidance features such as street name announcements and detailed freeway exit, turn and ramp position lane guidance. The screen can be personalized with up to 32 pictures, sized up to 1.5MB. The system also incorporates the SIRIUS Travel Link, offering availability of current weather and ski conditions, a five-day forecast, local fuel pricing by cost per gallon as well as brand, sports scores and movie listings.
Sony® branded audio components deliver sound from a variety of sources, with an AM-FM tuner, SIRIUS Satellite radio, CD, DVD audio and an integrated 10 GB hard drive for storage of up to 2,400 songs. This package also includes an available 10-speaker premium audio system.
Multi-Contour Seats are available on an industry-exclusive basis for driver and passenger, integrating a six-way lumbar support and subtle rolling pattern massage. The bottom cushion features Active Motion.
This provides minute but continuous pelvis movement, stirring a change of muscular activation helping a driver avoid back pain.
"Multi-Contour seats will be a real benefit for long distance drivers, or people with back trouble," said Steve Michell, product design engineer. "The key is their subtlety. Active Motion is enough to help relieve fatigue but not enough to be distracting to a driver."
Safety leadership grows
The new 2010 Ford Taurus builds on its legacy of safety leadership, incorporating a comprehensive array of passive and active features engineered to protect and preserve its passengers.
"A stiffer body structure and new crash avoidance technologies make the Ford Taurus - already named the safest full-size sedan - even safer," said Reyes, chief engineer.
Ford Taurus safety begins with a body structure optimized for strength and stiffness. The energy-absorbing front structure features octagonal front frame rails, tunnel rails and "shotgun" front structural members designed to absorb and redirect crash forces away from the passenger compartment.
The Ford Taurus body structure features ultra high-strength boron steel in the B-pillar for added side impact protection.
The new Ford Taurus is equipped with a comprehensive package of active and passive safety features, including dual-stage driver and front passenger air bags, side impact air bags and Safety Canopy®, a Ford exclusive protection system that features side curtain air bags that help protect front and rear outboard passengers in both rollover and side impact crashes.
Other key safety features include:
"The new Ford Taurus sets the pace for Ford's growing new car launch momentum," said Mark Fields, president of the Americas. "This sedan completely redefines expectations of what Taurus stands for - and helps further define what Ford is capable of delivering - quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs."
The new Ford Taurus benefits from Ford's Global Product Development System, which made it possible to deliver an all-new sedan 12 months sooner - with more new features than customers and dealers dreamed possible.
"Taurus is our premium Ford flagship, and it casts a halo across the entire brand portfolio," said Derrick Kuzak, group vice president for global product development. "Building on its reputation for safety leadership, we leveraged extensive use of computer-aided design and engineering technologies as well as digital pre-assembly modeling to deliver a high-quality, new Taurus a year ahead of schedule."
Even better news? The new 2010 Ford Taurus will start at $25,995 - the same price as 2009 models.
New times, new design
"Lightning can strike twice," said Peter Horbury, executive director of Design for The Americas. "Like the 1986 original, the new 2010 Ford Taurus differentiates by combining style with substance."
The shift starts with the vision for Ford Taurus itself. It debuted as a family sedan, but with the advent of crossovers, the new Taurus is aimed more at drivers who might move friends and family but place more of a premium on the driving experience and technologies aimed at making time on the road more meaningful and fun.
"Taurus is more of a 'me' sedan now, and we've delivered with this buyer in mind," said Moray Callum, director of Ford's Car and Crossover Design.
Exterior design details are more sculpted and powerful - from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia. Bold new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille - and the lowered roofline helps make the new Ford Taurus more aspirational.
New wheels, from 17- to 20-inches in diameter, fill the sculpted wheel wells and lend Ford Taurus a muscular and athletic stance. The raised shoulder lines of the new Taurus provide a confident profile and enable generous truck capacity.
The exterior color palette for the 2010 Taurus includes new hues, selected to harmonize with interior appointments and offer customers a broader range of color combinations. New colors include Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic.
Inside, a forward-leaning center stack - home to the climate controls, audio components and available navigation screen - flows in a continuous unbroken form through the instrument panel and down into the center console. The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship.
The door panels employ an innovative urethane tooling process providing unique texture and identity to surfaces, with visible stitching and a hand crafted appeal. This same process allows for door panel two-toning, enabling model series differentiation.
Ford Taurus precision craftsmanship is reflected in the quality of materials used in the interior, and in the exterior margins comparable to costly German luxury sedans.
Better on-road performance, too
To match its more athletic looks, the new Ford Taurus features sportier driving dynamics.
The 2010 Ford Taurus comes standard with Ford's proven Duratec 3.5-liter V-6, generating 263 horsepower and 249 foot-pounds of torque. This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions.
The smooth and refined Duratec V-6 helps the front-wheel-drive Ford Taurus deliver unsurpassed highway fuel economy. Taurus reflects Ford's commitment to deliver the best, or be among the leaders, in fuel economy across the vehicle segments where it competes.
Ford Taurus fuel economy is aided by employment of a two-speed fuel pump and Aggressive Deceleration Fuel Shut-Off (ADFSO) technology.
The Ford Taurus engine plan also calls for optional availability of Ford's advanced EcoBoost™ 3.5-liter V-6, with an announcement regarding availability coming soon.
The Taurus SE offers a six-speed automatic transmission with a Grade-Assist hill-holding rollback prevention feature, paired with an economical 2.77 final drive ratio.
SEL and Limited series Ford Taurus models are offered with SelectShift®, featuring racing-inspired shift control paddles mounted on the steering wheel. SelectShift offers the convenience of conventional automatic operation, or a manual shift mode that gives the driver complete control over gear selection. The SelectShift transmission enables "match-rev" downshifts and will hold manually selected gears, unlike some competitive transmissions that second-guess the driver.
The SEL is offered with a 2.77 final drive ratio, while the Limited series uses a 3.16 gear in front-wheel-drive models, and a 3.39 ratio in all-wheel-drive models to provide enhanced acceleration.
Chassis and suspension components are tuned to deliver on the sporty and aggressive design with optimized roll stiffness for cornering control, responsive steering with sharp turn-in and precision accuracy. This chassis tuning of the MacPherson front struts and multi-link rear suspension reflects Ford Global DNA, defined by responsive steering and handling, while maintaining a comfortable ride quality.
The 2010 Ford Taurus features a new SR1 suspension configuration. Named for its "one-to-one" rear shock absorber ratio, it provides a superior balance between cornering and handling while providing a stable baseline for fine tuning. The new SR1 enables the use of 19- and 20-inch wheels - and reduces vehicle weight, saving fuel.
"While driver engagement was a key objective for the new Ford Taurus, we also put huge emphasis on creating a quiet environment," said Chief Engineer Pete Reyes. "Wind tunnel development time was important to reduce noise, vibration and harshness, but it also helped with fuel economy.
Customer-focused technologies
Tech-savvy customers will find plenty to like about the new 2010 Ford Taurus. Its technologies enable customer connectivity, while fulfilling desires for personalization, customization and control. This comprehensive list of features isn't just technology for the sake of technology. These offerings have been selected and developed to provide the ultimate in comfort and convenience for the driver and all passengers. Extensive work has also been done to ensure that these technologies are easy to understand and intuitive to operate.
Adaptive Cruise Control allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting Ford Taurus speed to help maintain a safe distance between vehicles.
Adaptive Cruise Control also integrates Collision Warning with Brake Support, a new active safety feature.
The collision warning system uses a radar sensor to detect moving vehicles ahead and provides a visual "heads-up" warning signal transmitted across the base of the windshield and an audible warning when slower moving traffic is detected ahead. The system also pre-charges the brakes and engages an electronic brake assist to help the driver stop more quickly.
Intelligent Access with Push-Button Start, a new Ford Taurus feature, allows the driver to enter the car and start the engine by simply carrying the fob as they approach and enter the vehicle.
SecuriCode™ Keyless Entry Keypad enables vehicle access by unlocking the driver's door using a five-digit code on the new keypad system flush-mounted in the driver's side B-pillar.
MyKey™ allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a Persistent Beltminder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning. Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55, or 65mph.
Auto High Beams/Rain-Sensing Wipers harness sensor technologies to switch headlights to high intensity when no other vehicles are detected, in a range of up to 500 feet for taillight detection, and up to 2,000 feet for oncoming headlight detection. Rain-sensing wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed.
Easy Fuel™ Capless Fuel Filler System is an industry-exclusive feature that self-seals without a traditional fuel cap.
Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror.
Cross Traffic Alert uses the existing BLIS radar modules to sense oncoming traffic when slowly backing out of a parking spot. This industry-exclusive system functions only while the vehicle is in reverse and warns when cross-traffic appears within three car widths.
Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist, Vehicle Health Report and GPS-based features including business search and call completion. SYNC connects to MP3 players, iPods, memory sticks and PDAs. SYNC's 911 Assist™ will place a call to a local emergency operator in the event of an air bag deployment incident. The latest version of SYNC adds Traffic, Directions and Information, providing turn-by-turn route guidance, and the ability to access content by personalized favorites such as region, subject matter or sports team.
Voice-Activated Navigation System with SIRIUS Travel Link™ uses an 8-inch screen to present a birds-eye-view map with 3D landmarks. The system responds to voice commands for destination programming and route selection. In addition, it provides enhanced route guidance features such as street name announcements and detailed freeway exit, turn and ramp position lane guidance. The screen can be personalized with up to 32 pictures, sized up to 1.5MB. The system also incorporates the SIRIUS Travel Link, offering availability of current weather and ski conditions, a five-day forecast, local fuel pricing by cost per gallon as well as brand, sports scores and movie listings.
Sony® branded audio components deliver sound from a variety of sources, with an AM-FM tuner, SIRIUS Satellite radio, CD, DVD audio and an integrated 10 GB hard drive for storage of up to 2,400 songs. This package also includes an available 10-speaker premium audio system.
Multi-Contour Seats are available on an industry-exclusive basis for driver and passenger, integrating a six-way lumbar support and subtle rolling pattern massage. The bottom cushion features Active Motion.
This provides minute but continuous pelvis movement, stirring a change of muscular activation helping a driver avoid back pain.
"Multi-Contour seats will be a real benefit for long distance drivers, or people with back trouble," said Steve Michell, product design engineer. "The key is their subtlety. Active Motion is enough to help relieve fatigue but not enough to be distracting to a driver."
Safety leadership grows
The new 2010 Ford Taurus builds on its legacy of safety leadership, incorporating a comprehensive array of passive and active features engineered to protect and preserve its passengers.
"A stiffer body structure and new crash avoidance technologies make the Ford Taurus - already named the safest full-size sedan - even safer," said Reyes, chief engineer.
Ford Taurus safety begins with a body structure optimized for strength and stiffness. The energy-absorbing front structure features octagonal front frame rails, tunnel rails and "shotgun" front structural members designed to absorb and redirect crash forces away from the passenger compartment.
The Ford Taurus body structure features ultra high-strength boron steel in the B-pillar for added side impact protection.
The new Ford Taurus is equipped with a comprehensive package of active and passive safety features, including dual-stage driver and front passenger air bags, side impact air bags and Safety Canopy®, a Ford exclusive protection system that features side curtain air bags that help protect front and rear outboard passengers in both rollover and side impact crashes.
Other key safety features include:
- Side Protection And Cabin Enhancement (SPACE™) Architecture is comprised of a hydroformed cross-car beam embedded in the floor between the door frames, providing additional strength in the side of the vehicle. In the event of a side impact, the beam helps divert crash forces away from the occupants. A strong roof cross member and side impact door beams work with the floor-mounted tube to further improve side impact protection.
- Personal Safety System® is designed to reduce the risk of injury to the driver and front seat passenger in the event of a moderate to severe frontal collision. Sensors note right front occupant weight, safety belt usage, outboard seat belt tension and seating position to optimize air bag deployment force for occupant safety.
- AdvanceTrac® electronic stability control predicts the vehicle's intended path, using sensors to detect and measure oversteer and yaw, while continuously monitoring vehicle speed, throttle position and steering wheel angle. When the system senses a loss of wheel traction, engine torque is reduced and braking is applied in conjunction with the standard Anti-lock Braking (ABS) system. The system also incorporates traction control to aid drivers when operating the vehicle on loose or slippery surfaces.
- SOS Post-Crash Alert is an integrated system that automatically unlocks the doors, sounds the horn and activates the emergency flashers in the event of an air bag deployment.
Ford Start Concept
Small, green, smart and fun, the Ford Start Concept revealed at the 2010 Beijing Auto Show is a pure, bespoke concept car from Ford Motor Company making its global debut in China. The Ford Start Concept plays an important role to preview the latest in Ford green technology with its groundbreaking 1.0-litre, three-cylinder Ford EcoBoost engine.
The Ford Start Concept was inspired by the world's fast-growing mega cities and the unique needs and mindset of their inhabitants. With heavy traffic, limited parking and fuel efficiency being key concerns among urban drivers, the Ford Start concept provides a vision into a future sporty, small-car package that meets a multitude of primary driving objectives, particularly among first-time buyers.
The Ford Start concept is more than a design exploration into the feasibility of a future small car, however. That's because it previews the smallest engine yet in the growing Ford EcoBoost engine family.
The powerful new Ford EcoBoost 1.0-litre three-cylinder petrol engine is engineered to bring the EcoBoost promise for fuel efficiency to small cars with compact engine compartments. This very real technology will come into production in the near future to deliver CO2 emissions of less than 100 g/km but power and drivability comparable to larger petrol I4 powerplants.
The Ford Start Concept also has adopted smart phone technology to perform a multitude of in-car functions. This aspirational design concept uses lightweight material and efficient aerodynamics.
The Ford Start Concept was inspired by the world's fast-growing mega cities and the unique needs and mindset of their inhabitants. With heavy traffic, limited parking and fuel efficiency being key concerns among urban drivers, the Ford Start concept provides a vision into a future sporty, small-car package that meets a multitude of primary driving objectives, particularly among first-time buyers.
The Ford Start concept is more than a design exploration into the feasibility of a future small car, however. That's because it previews the smallest engine yet in the growing Ford EcoBoost engine family.
The powerful new Ford EcoBoost 1.0-litre three-cylinder petrol engine is engineered to bring the EcoBoost promise for fuel efficiency to small cars with compact engine compartments. This very real technology will come into production in the near future to deliver CO2 emissions of less than 100 g/km but power and drivability comparable to larger petrol I4 powerplants.
The Ford Start Concept also has adopted smart phone technology to perform a multitude of in-car functions. This aspirational design concept uses lightweight material and efficient aerodynamics.
Ford Ranger
The new Ford Ranger makes its European debut at the 2009 Geneva Motor Show, combining sleek and modern exterior design with genuine toughness and durability. Ford Ranger plays as hard as it works, both on and off-road.
"The Ford Ranger nameplate is already established in more than 100 markets around the world," said Henrik Nenzen, Ford of Europe's Director of Commercial Vehicle Marketing and Sales. "The new model delivers even more style, comfort and features, making it an ideal choice for a family activity weekend, or a working week."
Contemporary and sporty new exterior and interior design details make new Ford Ranger a credible lifestyle choice, while its versatility and 'tough truck' underpinnings make it a robust and reliable work partner.
Built in Thailand, the new model will arrive in European Ford showrooms from April and is available in a comprehensive choice of model series, from the entry-level XL to the range-topping Wildtrak.
Bold New Ford Ranger Face and Profile
In design terms, the new front styling gives Ford Ranger a sleeker, more modern look, but also shows it means business.
A large horizontal three-bar grille dominates, and is proudly embossed with RANGER lettering. Two black vertical nostrils either side of the grille plus the extended opening below the bumperline and large headlamps that wrap around each front corner create an instantly recognisable design statement. The lower bumper fascia also includes integrated foglamps.
New Ford Ranger's tough contemporary style is supported by solid, modern engineering. The sweeping, tapered front is more aerodynamic and sweeps rearward at its edges to incorporate Ford Ranger's bold front wheel arches. This key design detail communicates Ford Ranger's solid, confident stance and grippy handling character, whether in 4x2 or 4x4 configuration.
Design features influenced by extensive wind tunnel testing also include the door mirrors. Increased in size for better visibility, the mirror's shape - incorporating the LED turn indicator on Wildtrak - was specifically designed to reduce air turbulence and wind noise.
Ford Ranger is available in three body styles - Single Cab, RAP (Rear Access Panel) Cab and Double Cab. The RAP Cab is a four-door system to provide freer access to the cabin by featuring two forward-hinged doors and two rear-hinged access panels. An innovation first introduced to Ford Ranger in 2002, the RAP Cab provides unobstructed access to the spacious interior for ease of entry and cargo loading and an uncompromised side-impact safety structure that replaces the centre pillar of a traditional double cab. In addition a Chassis Cab version is available on both the single Cab and RAP Cab.
Contemporary Details
A new black vent at the trailing edge of the front wings is one of the key styling signatures. The vent features detailed recessed meshwork which surrounds a chrome Ford Ranger badge on Wildtrak models or the side-indicator repeater.
Ford Ranger's large door mirrors incorporate feature details to reflect the series choice. The mirror is moulded in black on the XL, finished with a body colour cap for Ford Ranger XLT models and a chrome-finished cap for Ford Ranger Limited and Wildtrak. The door mirrors on Wildtrak feature a high-intensity LED integral turn indicator. Mirrors pivot for tight clearance areas and all series now benefit from electrically heated mirrors for improved visibility.
Rear bumper finishes give further opportunity to reflect model series, so treatments progress from black on the XL to chrome on the higher series with Park Distance Control additionally featuring on the Limited and Wildtrak models.
Ford Ranger is offered with ten high quality exterior paint choices, five of which are new: Highland Green, Wining Blue, Lagoon Blue, Copper Red and Desert Bronze.
New Ford Ranger also debuts a clear tail lamp design - another contemporary cue - that visually unites the smooth tailgate to the sculpted box side. The clear tail lamps further emphasise the reality of car-like styling and features available in Ford's pick-up range.
Style, Space, Craftsmanship and Comfort
Despite its tough load lugging and off-road capabilities, the new Ford Ranger's interior offers car-like comfort and low noise levels, thanks to ergonomically crafted seats, climate control and MP3-compatible audio and a bodyshell engineered to isolate road noise from the cabin.
"Minimising NVH (Noise, Vibration and Harshness) in all of our products is a key target for us," says Nenzen. "Ford Ranger is no exception to this and the new model is more comfortable than ever."
All Ford Ranger models offer AM/FM radio and an MP3-compatible CD player as standard. The audio unit features a digital display that incorporates a clock function.
The lower centre console features two integral 12-volt power outlets and - on all models except the entry level XL - an additional AUX input connection for popular audio players, such as an iPod.
Ford Ranger also offers an array of clever stowage solutions, including a centre stack sunglass binnacle, a front door stowage bin capable of accommodating a half-litre bottle and a pull-out sliding tray above the glove compartment.
Extending the width of the passenger side of the dashboard, the slideout tray supports a weight of 10 kilograms and is ideal for use as a work surface for writing or map reading.
Ford Ranger's large centre console features a two-level design. Its top bin is ideal for accommodating smaller items such as a mobile phone, while its lower bin can house larger objects, including up to 10 CD cases.
Power window and mirror controls are a standard feature in all four Ford Ranger series. The driver's window has a one-touch down feature and the switch is backlit for better night visibility.
Single cab models feature seating for two, the RAP Cab seats four and the Double Cab seats five. The rear seats in the RAP Cab can be folded up to provide secure storage in the cab rather than using the rear load space.
"The high performance air conditioning system, comprehensive audio features and red illumination of the instrument panel coupled with its bold and updated exterior styling make Ford Ranger a very inviting place to be," said Henrik Nenzen, "It is also the perfect crossover for business-owners and an increasing number of urban drivers seeking a stylish vehicle that reflects and supports their lifestyle choices."
Ford Ranger Power and Capability
The new Ford Ranger continues to offer a comprehensive choice of engines, transmissions and drivetrain configurations to meet all customer needs.
Two versions of Ford's Duratorq TDCi turbo diesel engine lead the powertrain line-up. These responsive common-rail diesel engines are available in either 2.5-litre or 3.0-litre versions.
The diesel engines are available in 4x2 and 4x4 configurations and can be paired with either a five-speed automatic or a five-speed manual transmission.
The 143PS (105kW) 2.5-litre engine is rated at 330Nm and has CO2 emission figures of 227 g/km and 244 g/km respectively in 4x2 and 4x4 configurations and regular cab bodystyle. Using the EC combined fuel consumption cycle the 4x2 regular cab bodystyle travels 100 km using 8.3 litres of fuel and the 4x4 uses 8.9 litres.
The 156PS (115kW) 3.0-litre version generates 380Nm at the flat peak of its torque curve.
"Importantly for all of our customers both TDCi engines produce their maximum torque from just 1,800 rpm," explains Nenzen. "This makes Ford Ranger ideal for great on-road performance or for hauling and towing with its class leading 3,000kg braked trailer loads."
The Ford Ranger 4x4 is designed for superior ground clearance and river fording capability. Its approach and departure angles are designed to provide off-road clearance.
Ranger Tough
Ford Ranger isn't just about tough style. It's about proven 'truck toughness'.
Ford Ranger's toughness starts with a purpose-built truck backbone. Its unique overlapped, cross-braced ladder frame delivers clear strength superiority and the frame is engineered for greater rigidity than H-beam or open-beam configurations.
The frame structure is the foundation of Ford Ranger's load-carrying capacity, towing capability, durability, handling performance and driving quality.
The Load Ranger
The heart of Ford Ranger's truck capability is its extra-deep-sidewall pickup box. This design maximises load capacity and cargo flexibility.
The Ford Ranger pick-up box features:
"The Ford Ranger nameplate is already established in more than 100 markets around the world," said Henrik Nenzen, Ford of Europe's Director of Commercial Vehicle Marketing and Sales. "The new model delivers even more style, comfort and features, making it an ideal choice for a family activity weekend, or a working week."
Contemporary and sporty new exterior and interior design details make new Ford Ranger a credible lifestyle choice, while its versatility and 'tough truck' underpinnings make it a robust and reliable work partner.
Built in Thailand, the new model will arrive in European Ford showrooms from April and is available in a comprehensive choice of model series, from the entry-level XL to the range-topping Wildtrak.
Bold New Ford Ranger Face and Profile
In design terms, the new front styling gives Ford Ranger a sleeker, more modern look, but also shows it means business.
A large horizontal three-bar grille dominates, and is proudly embossed with RANGER lettering. Two black vertical nostrils either side of the grille plus the extended opening below the bumperline and large headlamps that wrap around each front corner create an instantly recognisable design statement. The lower bumper fascia also includes integrated foglamps.
New Ford Ranger's tough contemporary style is supported by solid, modern engineering. The sweeping, tapered front is more aerodynamic and sweeps rearward at its edges to incorporate Ford Ranger's bold front wheel arches. This key design detail communicates Ford Ranger's solid, confident stance and grippy handling character, whether in 4x2 or 4x4 configuration.
Design features influenced by extensive wind tunnel testing also include the door mirrors. Increased in size for better visibility, the mirror's shape - incorporating the LED turn indicator on Wildtrak - was specifically designed to reduce air turbulence and wind noise.
Ford Ranger is available in three body styles - Single Cab, RAP (Rear Access Panel) Cab and Double Cab. The RAP Cab is a four-door system to provide freer access to the cabin by featuring two forward-hinged doors and two rear-hinged access panels. An innovation first introduced to Ford Ranger in 2002, the RAP Cab provides unobstructed access to the spacious interior for ease of entry and cargo loading and an uncompromised side-impact safety structure that replaces the centre pillar of a traditional double cab. In addition a Chassis Cab version is available on both the single Cab and RAP Cab.
Contemporary Details
A new black vent at the trailing edge of the front wings is one of the key styling signatures. The vent features detailed recessed meshwork which surrounds a chrome Ford Ranger badge on Wildtrak models or the side-indicator repeater.
Ford Ranger's large door mirrors incorporate feature details to reflect the series choice. The mirror is moulded in black on the XL, finished with a body colour cap for Ford Ranger XLT models and a chrome-finished cap for Ford Ranger Limited and Wildtrak. The door mirrors on Wildtrak feature a high-intensity LED integral turn indicator. Mirrors pivot for tight clearance areas and all series now benefit from electrically heated mirrors for improved visibility.
Rear bumper finishes give further opportunity to reflect model series, so treatments progress from black on the XL to chrome on the higher series with Park Distance Control additionally featuring on the Limited and Wildtrak models.
Ford Ranger is offered with ten high quality exterior paint choices, five of which are new: Highland Green, Wining Blue, Lagoon Blue, Copper Red and Desert Bronze.
New Ford Ranger also debuts a clear tail lamp design - another contemporary cue - that visually unites the smooth tailgate to the sculpted box side. The clear tail lamps further emphasise the reality of car-like styling and features available in Ford's pick-up range.
Style, Space, Craftsmanship and Comfort
Despite its tough load lugging and off-road capabilities, the new Ford Ranger's interior offers car-like comfort and low noise levels, thanks to ergonomically crafted seats, climate control and MP3-compatible audio and a bodyshell engineered to isolate road noise from the cabin.
"Minimising NVH (Noise, Vibration and Harshness) in all of our products is a key target for us," says Nenzen. "Ford Ranger is no exception to this and the new model is more comfortable than ever."
All Ford Ranger models offer AM/FM radio and an MP3-compatible CD player as standard. The audio unit features a digital display that incorporates a clock function.
The lower centre console features two integral 12-volt power outlets and - on all models except the entry level XL - an additional AUX input connection for popular audio players, such as an iPod.
Ford Ranger also offers an array of clever stowage solutions, including a centre stack sunglass binnacle, a front door stowage bin capable of accommodating a half-litre bottle and a pull-out sliding tray above the glove compartment.
Extending the width of the passenger side of the dashboard, the slideout tray supports a weight of 10 kilograms and is ideal for use as a work surface for writing or map reading.
Ford Ranger's large centre console features a two-level design. Its top bin is ideal for accommodating smaller items such as a mobile phone, while its lower bin can house larger objects, including up to 10 CD cases.
Power window and mirror controls are a standard feature in all four Ford Ranger series. The driver's window has a one-touch down feature and the switch is backlit for better night visibility.
Single cab models feature seating for two, the RAP Cab seats four and the Double Cab seats five. The rear seats in the RAP Cab can be folded up to provide secure storage in the cab rather than using the rear load space.
"The high performance air conditioning system, comprehensive audio features and red illumination of the instrument panel coupled with its bold and updated exterior styling make Ford Ranger a very inviting place to be," said Henrik Nenzen, "It is also the perfect crossover for business-owners and an increasing number of urban drivers seeking a stylish vehicle that reflects and supports their lifestyle choices."
Ford Ranger Power and Capability
The new Ford Ranger continues to offer a comprehensive choice of engines, transmissions and drivetrain configurations to meet all customer needs.
Two versions of Ford's Duratorq TDCi turbo diesel engine lead the powertrain line-up. These responsive common-rail diesel engines are available in either 2.5-litre or 3.0-litre versions.
The diesel engines are available in 4x2 and 4x4 configurations and can be paired with either a five-speed automatic or a five-speed manual transmission.
The 143PS (105kW) 2.5-litre engine is rated at 330Nm and has CO2 emission figures of 227 g/km and 244 g/km respectively in 4x2 and 4x4 configurations and regular cab bodystyle. Using the EC combined fuel consumption cycle the 4x2 regular cab bodystyle travels 100 km using 8.3 litres of fuel and the 4x4 uses 8.9 litres.
The 156PS (115kW) 3.0-litre version generates 380Nm at the flat peak of its torque curve.
"Importantly for all of our customers both TDCi engines produce their maximum torque from just 1,800 rpm," explains Nenzen. "This makes Ford Ranger ideal for great on-road performance or for hauling and towing with its class leading 3,000kg braked trailer loads."
The Ford Ranger 4x4 is designed for superior ground clearance and river fording capability. Its approach and departure angles are designed to provide off-road clearance.
Ranger Tough
Ford Ranger isn't just about tough style. It's about proven 'truck toughness'.
Ford Ranger's toughness starts with a purpose-built truck backbone. Its unique overlapped, cross-braced ladder frame delivers clear strength superiority and the frame is engineered for greater rigidity than H-beam or open-beam configurations.
The frame structure is the foundation of Ford Ranger's load-carrying capacity, towing capability, durability, handling performance and driving quality.
The Load Ranger
The heart of Ford Ranger's truck capability is its extra-deep-sidewall pickup box. This design maximises load capacity and cargo flexibility.
The Ford Ranger pick-up box features:
- Well-placed cargo tiedowns. Easy to access, these tiedown hooks have been designed with Ford's extensive truck engineering experience
- Slotted inner fenders that allow the easy insertion of available shelving systems for cargo management and loading
- Single Cab - 2280mm by 1456mm
- RAP Cab - 1753mm by 1456mm
- Double Cab - 1530mm by 1456mm
Ford Mustang Convertible
Muscle goes modern for 2010 as the Ford Mustang - America's favorite muscle car for 45 years straight - hits the streets with a new exterior design; new world-class interior featuring well-crafted materials and updated technology; and a V8 with even more horsepower and an even throatier signature Ford Mustang exhaust sound.
Combine those elements with the new Mustang's improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it's easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.
"More than 9 million customers have made Ford Mustang one of the world's most beloved automotive and cultural icons," said Mark Fields, Ford's president of The Americas. "Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths - gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. - working to create the best Ford Mustang ever."
For 2010, the team delivered. "The new Ford Mustang marks new levels of both power and refinement," said Paul Randle, Mustang chief engineer. "We've designed and engineered this to be the next classic Mustang that everyone talks about for years and years."
In true Ford Mustang tradition, there is a "steed for every need." At launch, customers can choose from a V6 or V8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.
Combine those elements with the new Mustang's improved handling characteristics, more standard safety and technology features and its already-strong safety and quality performance and reputation, and it's easy to see how the muscle car known around the world delivers on the promise of fast, fun and affordable performance for a whole new era.
"More than 9 million customers have made Ford Mustang one of the world's most beloved automotive and cultural icons," said Mark Fields, Ford's president of The Americas. "Making sure this modern legend lives up to their expectations has been a driving force for the team, which went to great lengths - gathering customer input everywhere from race tracks to Main Streets in cities throughout the U.S. - working to create the best Ford Mustang ever."
For 2010, the team delivered. "The new Ford Mustang marks new levels of both power and refinement," said Paul Randle, Mustang chief engineer. "We've designed and engineered this to be the next classic Mustang that everyone talks about for years and years."
In true Ford Mustang tradition, there is a "steed for every need." At launch, customers can choose from a V6 or V8 with their choice of coupe, convertible or innovative glass roof, plus several new options and features delivering the opportunity for customers to personalize their cleaner, meaner-looking Mustangs.
Ford Mustang Cobra Jet
Since its victorious introduction at the NHRA Winternationals in 1968, Ford Mustang Cobra Jet
For decades, the Mustang has been the preeminent car in many forms of racing, including drag racing. The 2008 Ford Mustang Cobra Jet added to that legacy this season with high- profile wins at the NHRA Winternationals and U.S. Nationals, and by setting numerous track records across the country.
The 2010 Cobra Jet, like its predecessor, is a factory-built race car that is intended for NHRA Stock and Super Stock racing. The goal for the 2010 Ford Mustang Cobra Jet was to enhance the race features to further make its own place in NHRA history. The 2010 CJ will come with all of the features of the 2008 car with enhancements that include options for a full race-prepared automatic or manual transmission, drag race-specific shocks and springs, manual steering and brakes, 8.50 certified rollcage, and an Aeromitive return-style fuel system with trunk-mounted fuel cell.
Additionally Ford Racing engineers have developed for the 2010 Ford Mustang Cobra Jet a factory-first launch control/rev limiter that will allow drivers to preset the rpm after they stage the car. When they are ready to leave, all they do is put the throttle pedal to the floor; they don't have the engine speed to free rev. Previously, the launch control/rev limiter was only available as an aftermarket option.
Much like Ford Racing's previous Mustang FR500S race car, the Cobra Jet Mustang will get its start at the Auto Alliance International (AAI) assembly plant in Flat Rock, Mich. The entire 50-car run of 2010 Cobra Jets will be built on the same production line that produces the 2010 Ford Mustang production car. Production of Cobra Jets will commence in January, with delivery of all vehicles expected in the first quarter of 2010.
All of the additional parts and pieces for the CJ can be found in the Ford Performance Parts catalog. And since the Ford Mustang Cobra Jet is produced from a base V-6 Ford Mustang, any consumer can turn his Mustang into a Cobra Jet by purchasing the parts from the Ford Performance Parts catalog.
The 2010 CJ car features a choice for customers between two supercharged engines or three normally aspirated engines (pending NHRA approval). These options will allow the Ford Mustang Cobra Jet to be eligible for more classes in the NHRA, as well as competition with other sanctioning bodies, including NMRA, NMCA, PSCA and IHRA.
All 50 of the 2010 Cobra Jet Mustangs have already been ordered by Ford dealers for delivery to customers. For those customers who missed out on the limited run of 2010 Cobra Jets, Ford Racing has set a goal to provide future versions of the Ford Mustang Cobra Jet.
has created a legacy of power, performance and triumph.
The 40th Anniversary 2008 Ford Mustang Cobra Jet lived up to the legend of the original, duplicating the NHRA Winternationals victory in 2009 and dominating drag strips across the land.
Today, Ford Racing unveiled the 2010 Ford Mustang Cobra Jet at the Specialty Equipment Market Association (SEMA) show, which marks the continued evolution of the CJ as a factory-produced turnkey race car. In honor of the SEMA introduction, Ford Racing built and unveiled a one-of-a-kind "SEMA Special" silver Ford Mustang Cobra Jet complete with a charcoal Cobra Jet graphics package.
"The 2008 Ford Mustang Cobra Jet was a great car, it did everything we wanted it to do," said Brian Wolfe, director, Ford North American Motorsports. "We're really proud of the car, but then again we're always trying to make the next one better.
"With the 2010 Ford Mustang Cobra Jet, we had the luxury of a longer development cycle and the result is absolutely stunning. Where the 2008 Cobra Jet was an extremely potent starting point for NHRA Stock competition, the 2010 will enhance the car further. We are all excited to see the new Ford Mustang Cobra Jet in competition."
For decades, the Mustang has been the preeminent car in many forms of racing, including drag racing. The 2008 Ford Mustang Cobra Jet added to that legacy this season with high- profile wins at the NHRA Winternationals and U.S. Nationals, and by setting numerous track records across the country.
The 2010 Cobra Jet, like its predecessor, is a factory-built race car that is intended for NHRA Stock and Super Stock racing. The goal for the 2010 Ford Mustang Cobra Jet was to enhance the race features to further make its own place in NHRA history. The 2010 CJ will come with all of the features of the 2008 car with enhancements that include options for a full race-prepared automatic or manual transmission, drag race-specific shocks and springs, manual steering and brakes, 8.50 certified rollcage, and an Aeromitive return-style fuel system with trunk-mounted fuel cell.
Additionally Ford Racing engineers have developed for the 2010 Ford Mustang Cobra Jet a factory-first launch control/rev limiter that will allow drivers to preset the rpm after they stage the car. When they are ready to leave, all they do is put the throttle pedal to the floor; they don't have the engine speed to free rev. Previously, the launch control/rev limiter was only available as an aftermarket option.
Much like Ford Racing's previous Mustang FR500S race car, the Cobra Jet Mustang will get its start at the Auto Alliance International (AAI) assembly plant in Flat Rock, Mich. The entire 50-car run of 2010 Cobra Jets will be built on the same production line that produces the 2010 Ford Mustang production car. Production of Cobra Jets will commence in January, with delivery of all vehicles expected in the first quarter of 2010.
All of the additional parts and pieces for the CJ can be found in the Ford Performance Parts catalog. And since the Ford Mustang Cobra Jet is produced from a base V-6 Ford Mustang, any consumer can turn his Mustang into a Cobra Jet by purchasing the parts from the Ford Performance Parts catalog.
The 2010 CJ car features a choice for customers between two supercharged engines or three normally aspirated engines (pending NHRA approval). These options will allow the Ford Mustang Cobra Jet to be eligible for more classes in the NHRA, as well as competition with other sanctioning bodies, including NMRA, NMCA, PSCA and IHRA.
All 50 of the 2010 Cobra Jet Mustangs have already been ordered by Ford dealers for delivery to customers. For those customers who missed out on the limited run of 2010 Cobra Jets, Ford Racing has set a goal to provide future versions of the Ford Mustang Cobra Jet.
has created a legacy of power, performance and triumph.
The 40th Anniversary 2008 Ford Mustang Cobra Jet lived up to the legend of the original, duplicating the NHRA Winternationals victory in 2009 and dominating drag strips across the land.
Today, Ford Racing unveiled the 2010 Ford Mustang Cobra Jet at the Specialty Equipment Market Association (SEMA) show, which marks the continued evolution of the CJ as a factory-produced turnkey race car. In honor of the SEMA introduction, Ford Racing built and unveiled a one-of-a-kind "SEMA Special" silver Ford Mustang Cobra Jet complete with a charcoal Cobra Jet graphics package.
"The 2008 Ford Mustang Cobra Jet was a great car, it did everything we wanted it to do," said Brian Wolfe, director, Ford North American Motorsports. "We're really proud of the car, but then again we're always trying to make the next one better.
"With the 2010 Ford Mustang Cobra Jet, we had the luxury of a longer development cycle and the result is absolutely stunning. Where the 2008 Cobra Jet was an extremely potent starting point for NHRA Stock competition, the 2010 will enhance the car further. We are all excited to see the new Ford Mustang Cobra Jet in competition."
Ford Mustang 2012
It's why Ford is so proud of the Boss 302, winner of the 1970 Trans-Am season with legendary driver Parnelli Jones behind the wheel, and why the street car has become a legend. But ask Jim Farley, Ford's head honcho of marketing, about the 2012 Mustang Boss 302, and he'll tell you that it's not just about building a remake of the original. "This is not a nostalgia project," he told us. "This is not in any way trying to bring back the Boss. This project is so much more than that. If we wanted to do that we could take a 5.0-liter, put some stripes and spoilers and other upgrades on it and that would be it.
Ford Fusion Hybrid
For the 2010 model year, the Ford Fusion adds an all-new hybrid model. The Ford Fusion Hybrid and Mercury Milan Hybrid join the Ford Escape and Mercury Mariner Hybrids, doubling both the size and volume of Ford's hybrid lineup.
"Offering consumers more fuel-efficient vehicle choices, including improving and increasing our hybrid vehicle offerings, is part of Ford's broad plan to deliver technology solutions for affordable fuel economy for millions," Kuzak said.
"With the new Ford Fusion and Mercury Milan hybrids, we are now able to offer even better range of travel on battery power at a greater speed, thanks to a more efficient, seamless transition between the battery-powered motor and gasoline-driven engine," he said. "These new hybrids will exceed expectations on all fronts - fuel efficiency, comfort, convenience and drivability."
The Ford Hybrid team has developed a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy. Additionally, the propulsion system for the Ford Fusion Hybrid and Mercury Milan Hybrid transitions between gas and electric power and back more efficiently and seamlessly.
The overall system upgrade allows the Ford Fusion Hybrid and Mercury Milan Hybrid to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.
The next-generation hybrid system features:
The Ford Fusion Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's SmartGauge with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize performance of their hybrid.
SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon.
EcoGuide uses a multi-layered approach to coach the driver to maximum fuel efficiency.
A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower. Technical enthusiasts will love the detailed gauges that will help them learn to become more efficient in their driving. Everyday drivers will love another new feature in this same gauge cluster. Called "Efficiency Leaves," the system "grows" leaves and vines on-screen to reward customers for efficient driving.
Drivers can choose one of four data screens to choose the information level displayed during their drives. They are:
Several other elements help differentiate the Ford Fusion Hybrid from its gas-powered sibling, including unique hybrid "road and leaf" badging on both sides and the rear of the vehicle; unique 17-inch, eight-spoke wheels; eco-friendly seat fabric made from post-industrial 100 percent recycled materials; and a standard 110-volt power outlet.
"Offering consumers more fuel-efficient vehicle choices, including improving and increasing our hybrid vehicle offerings, is part of Ford's broad plan to deliver technology solutions for affordable fuel economy for millions," Kuzak said.
"With the new Ford Fusion and Mercury Milan hybrids, we are now able to offer even better range of travel on battery power at a greater speed, thanks to a more efficient, seamless transition between the battery-powered motor and gasoline-driven engine," he said. "These new hybrids will exceed expectations on all fronts - fuel efficiency, comfort, convenience and drivability."
The Ford Hybrid team has developed a powertrain system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy. Additionally, the propulsion system for the Ford Fusion Hybrid and Mercury Milan Hybrid transitions between gas and electric power and back more efficiently and seamlessly.
The overall system upgrade allows the Ford Fusion Hybrid and Mercury Milan Hybrid to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.
The next-generation hybrid system features:
- New 2.5-liter 4-cylinder engine (155 horsepower/136 lb.-ft. of torque) running the proven Atkinson cycle mated to an electronically-controlled continuously variable transmission or e-CVT.
- Intake Variable Cam Timing (iVCT), which allows the vehicle to more seamlessly transition from gas to electric mode and vice-versa. The spark and cam timing are varied according to the engine load to optimize efficiency and emissions.
- Enhanced electronic throttle control reduces airflow on shutdowns, reducing fueling needs on restarts.
- Wide-band lambda sensor analyzes the air-fuel ratio and adjusts the lean/rich mixture accordingly to keep the system in balance and to minimize emissions.
- A new smaller, lighter nickel-metal hydride battery has been optimized to produce 20 percent more power. Improved chemistry allows the battery to be run at a higher temperature and it is cooled using cabin air.
- An added variable voltage converter boosts the voltage to the traction battery to operate the motor and generator more efficiently.
- A new high-efficiency converter provides 14 percent increased output to accommodate a wider array of vehicle features.
- Smarter climate control system monitors cabin temperature and only runs the gas engine as needed to heat the cabin; it also includes an electric air conditioning compressor to further minimize engine use.
- The regenerative brake system captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by first delivering full regenerative braking followed by friction brakes during city driving.
- A simulator brake actuation system dictates brake actuation and delivers improved brake pedal feel compared to the previous generation braking system.
The Ford Fusion Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's SmartGauge with EcoGuide, a unique instrument cluster execution that helps coach them on how to optimize performance of their hybrid.
SmartGauge with EcoGuide features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon.
EcoGuide uses a multi-layered approach to coach the driver to maximum fuel efficiency.
A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower. Technical enthusiasts will love the detailed gauges that will help them learn to become more efficient in their driving. Everyday drivers will love another new feature in this same gauge cluster. Called "Efficiency Leaves," the system "grows" leaves and vines on-screen to reward customers for efficient driving.
Drivers can choose one of four data screens to choose the information level displayed during their drives. They are:
- Inform: Fuel level and battery charge status
- Enlighten: Adds electric vehicle mode indicator and tachometer
- Engage: Adds engine output power and battery output power
- Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption
Several other elements help differentiate the Ford Fusion Hybrid from its gas-powered sibling, including unique hybrid "road and leaf" badging on both sides and the rear of the vehicle; unique 17-inch, eight-spoke wheels; eco-friendly seat fabric made from post-industrial 100 percent recycled materials; and a standard 110-volt power outlet.
Ford Fusion
The 2010 Ford Fusion is set to shake up the cut-throat mid-size sedan segment when it goes on sale early next year, bringing an all-new hybrid that will deliver the best fuel economy of any sedan in America, unsurpassed 4-cylinder gasoline fuel economy, more power, class-exclusive technologies including a blind spot detection and warning system and Ford SYNC, more total passenger and luggage capacity than the Toyota Camry, plus proven quality and reliability that has been recognized by the top consumer groups and magazines.
"With the new Ford Fusion, we are offering consumers more choice, even better fuel economy and the leading quality and reliability that they have come to expect," said Derrick Kuzak, Ford's group vice president of Global Product Development. "But that isn't all - we weren't satisfied with just matching the competition in the segment, we wanted to give consumers even more by delivering engaging driving dynamics and technologies that make the in-car experience more comfortable and connected."
Designed to stand out
Ford's attention to detail with the freshened Ford Fusion begins with a new design that gives the car a look that is both sportier and more upscale as well as improved aerodynamics. The car's newly designed front end, including a powerfully domed hood, and new headlamps, grille and larger fog-lamp area further enhance the sporty nature of the 2010 Ford Fusion. Aerodynamic enhancements and new underbody shields further boost Fusion's fuel economy.
"With the new Ford Fusion, we are offering consumers more choice, even better fuel economy and the leading quality and reliability that they have come to expect," said Derrick Kuzak, Ford's group vice president of Global Product Development. "But that isn't all - we weren't satisfied with just matching the competition in the segment, we wanted to give consumers even more by delivering engaging driving dynamics and technologies that make the in-car experience more comfortable and connected."
Designed to stand out
Ford's attention to detail with the freshened Ford Fusion begins with a new design that gives the car a look that is both sportier and more upscale as well as improved aerodynamics. The car's newly designed front end, including a powerfully domed hood, and new headlamps, grille and larger fog-lamp area further enhance the sporty nature of the 2010 Ford Fusion. Aerodynamic enhancements and new underbody shields further boost Fusion's fuel economy.
Ford Fiesta
Ford's hot-selling new Ford Fiesta will deliver more than just great looks and top fuel economy of any vehicle in its segment when it goes on sale in North America in 2010. The 2011 Fiesta - available in four- and five-door body styles - also will set a new small car benchmark for safety, connectivity and powertrain technology.
In fact, Ford Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive technologies and projected highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.
"Customers are savvy. They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience," said Mark Fields, Ford president of The Americas. "We plan to answer the call with Ford Fiesta; an all-new vehicle in North America we hope will set a new standard for small cars."
Ford Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.
When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
"Ford Fiesta was developed with customers, not just for them," said Derrick Kuzak, group vice president for global product development. "Fuel economy, spirited performance and efficient use of space are universal desires, across global markets - and Ford Fiesta delivers."
The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.
Kinetics and aesthetics
Kinetic design imparts a sense of movement - even while standing still - harmonizing character elements to reflect global Ford identity, enabling Ford Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful "design progressive" mind-set, a consumer group that values style and diversity as worthy assets.
"These influential, prospective Ford Fiesta customers relate to the design philosophy of 'energy in motion' because it reflects their personal outlook and lifestyle," said Kevin George, Ford Fiesta design manager.
Up front, Ford Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Ford Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.
Adding eyes to the Ford Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Ford Fiesta provides ample space for occupants and their gear.
At the rear of the car, many design elements merge, including the chamfered rear liftgate glass, the low roofline sweeping into a spoiler and dramatic taillamps with honeycomb detailing mounted high in the five-door's corners. Muscular rear quarter panels, wrapped tightly, draw the eye to the wheels and Ford Fiesta's confident stance.
The Ford Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette - more available colors than any other segment competitors - instills vibrant individuality.
Inside Ford Fiesta
Ford Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.
The instrument panel centerstack - focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.
The North American Ford Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Ford Fiestas also offer leather with sporty contrast accent color piping.
Soft, sculptured surfaces and the centerstack layout provide the Ford Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors - switchable among three levels of intensity - for interior accent lighting.
And Ford Fiesta keeps it green; 25 percent of volume-series SE seat fabric inserts are comprised of recycled content.
Fun, with fuel efficiency
Ford Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Ford Fiesta expected to deliver best-in-class fuel economy at 40 mpg.
Ford Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.
Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.
Ford Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.
Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Ford Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail.
Automatically game-changing
An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.
"Fuel economy leaders have traditionally been manual shift models," said Pierro Aversa, team leader for transmissions. "Ford Fiesta changes the game by offering an advanced PowerShift six-speed automatic that delivers maximum fuel economy."
Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal.
This "dry" transmission operates with sealed internal lubrication, reducing internal friction and adding to Ford Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency.
PowerShift has been proven in Ford's European market and will redefine North American small car segment expectations for responsive shifting and fuel efficiency.
Power steering conserves fuel
For confidence-inspiring on-road dynamics, Ford Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive - providing optimized assist based on speed, cornering forces and acceleration or deceleration.
Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.
EPAS also includes Pull-Drift Compensation to help Ford Fiesta track true regardless of road crown or side wind conditions. In addition, active nibble control helps detect and compensate for tire balance irregularity. Both features - enabled by EPAS - are class-exclusives.
Strength, safety, quality and quiet
More than 50 percent of Ford Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.
Ford Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Ford Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system.
Tested and proven on virtually every continent where you can drive a car, Ford Fiesta arrives with proven quality and customer readiness.
"For North America, the global Ford Fiesta was tweaked, not re-designed or re-developed." said Steve Pintar, chief engineer. "We built on the success of the European Ford Fiesta and are really proud of how little has changed."
Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.
Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Ford Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.
Much of Ford Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Ford Fiesta aerodynamics contributes to both NVH control and fuel efficiency.
Features and functionality
From class-exclusive automatic climate control to a standard aux input, Ford Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.
Ford Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Ford Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.
Ford Fiesta also features Ford's EasyFuel® Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment.
Ford Fiesta sales success
Ford Fiesta is continuing its sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping increase Ford's share in Europe's main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It's winning enthusiastic media reviews in Asia. Now, the all-new Ford Fiesta offers North American consumers a stylish, fuel-efficient alternative.
In fact, Ford Fiesta will offer North American buyers a stylish new choice of 15 class-exclusive technologies and projected highway fuel economy of 40 mpg, besting the Honda Fit, Nissan Versa and Toyota Yaris and Corolla.
"Customers are savvy. They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience," said Mark Fields, Ford president of The Americas. "We plan to answer the call with Ford Fiesta; an all-new vehicle in North America we hope will set a new standard for small cars."
Ford Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.
When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
"Ford Fiesta was developed with customers, not just for them," said Derrick Kuzak, group vice president for global product development. "Fuel economy, spirited performance and efficient use of space are universal desires, across global markets - and Ford Fiesta delivers."
The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.
Kinetics and aesthetics
Kinetic design imparts a sense of movement - even while standing still - harmonizing character elements to reflect global Ford identity, enabling Ford Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful "design progressive" mind-set, a consumer group that values style and diversity as worthy assets.
"These influential, prospective Ford Fiesta customers relate to the design philosophy of 'energy in motion' because it reflects their personal outlook and lifestyle," said Kevin George, Ford Fiesta design manager.
Up front, Ford Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Ford Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.
Adding eyes to the Ford Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Ford Fiesta provides ample space for occupants and their gear.
At the rear of the car, many design elements merge, including the chamfered rear liftgate glass, the low roofline sweeping into a spoiler and dramatic taillamps with honeycomb detailing mounted high in the five-door's corners. Muscular rear quarter panels, wrapped tightly, draw the eye to the wheels and Ford Fiesta's confident stance.
The Ford Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette - more available colors than any other segment competitors - instills vibrant individuality.
Inside Ford Fiesta
Ford Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver.
The instrument panel centerstack - focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.
The North American Ford Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Ford Fiestas also offer leather with sporty contrast accent color piping.
Soft, sculptured surfaces and the centerstack layout provide the Ford Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors - switchable among three levels of intensity - for interior accent lighting.
And Ford Fiesta keeps it green; 25 percent of volume-series SE seat fabric inserts are comprised of recycled content.
Fun, with fuel efficiency
Ford Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I-4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Ford Fiesta expected to deliver best-in-class fuel economy at 40 mpg.
Ford Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.
Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.
Ford Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.
Specially tuned front struts, bushings, dampers, stabilizer bars and a rear twist-beam axle keep Ford Fiesta sure-footed and firmly planted. Sporty, European driving dynamics prevail.
Automatically game-changing
An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.
"Fuel economy leaders have traditionally been manual shift models," said Pierro Aversa, team leader for transmissions. "Ford Fiesta changes the game by offering an advanced PowerShift six-speed automatic that delivers maximum fuel economy."
Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal.
This "dry" transmission operates with sealed internal lubrication, reducing internal friction and adding to Ford Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency.
PowerShift has been proven in Ford's European market and will redefine North American small car segment expectations for responsive shifting and fuel efficiency.
Power steering conserves fuel
For confidence-inspiring on-road dynamics, Ford Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive - providing optimized assist based on speed, cornering forces and acceleration or deceleration.
Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.
EPAS also includes Pull-Drift Compensation to help Ford Fiesta track true regardless of road crown or side wind conditions. In addition, active nibble control helps detect and compensate for tire balance irregularity. Both features - enabled by EPAS - are class-exclusives.
Strength, safety, quality and quiet
More than 50 percent of Ford Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.
Ford Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac® with ESC (Electronic Stability Control) is standard on Ford Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy® system.
Tested and proven on virtually every continent where you can drive a car, Ford Fiesta arrives with proven quality and customer readiness.
"For North America, the global Ford Fiesta was tweaked, not re-designed or re-developed." said Steve Pintar, chief engineer. "We built on the success of the European Ford Fiesta and are really proud of how little has changed."
Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.
Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Ford Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.
Much of Ford Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Ford Fiesta aerodynamics contributes to both NVH control and fuel efficiency.
Features and functionality
From class-exclusive automatic climate control to a standard aux input, Ford Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC®, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.
Ford Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Ford Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.
Ford Fiesta also features Ford's EasyFuel® Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment.
Ford Fiesta sales success
Ford Fiesta is continuing its sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping increase Ford's share in Europe's main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It's winning enthusiastic media reviews in Asia. Now, the all-new Ford Fiesta offers North American consumers a stylish, fuel-efficient alternative.
Saturday, June 25, 2011
Friday, June 24, 2011
Thursday, June 23, 2011
Wednesday, June 22, 2011
Tuesday, June 21, 2011
Toyota Yaris
The third generation Toyota Yaris will be launched in the UK in summer 2011.
Developed from an original concept of "compact outside, spacious inside," new Yaris shows Toyota further improving the clever packaging that was a hallmark of its predecessors.
Moreover, it will mark a breakthrough in its segment for affordable multimedia connectivity with the introduction of Toyota Touch & Go. Due to be standard equipment on 95 per cent of sales. It features a 6.1-inch display with touch screen technology for ease of use and functionality.
Manufactured at Toyota's Valenciennes factory in France, new Yaris has been designed and engineered to deliver the highest possible build quality. Inside, high quality materials and surface finishes have been used, and there is a more driver-focused cockpit.
Three different low emissions, fuel-efficient Toyota Optimal Drive powertrains will be available: 1.0-litre VVT-i and 1.33-litre dual VVT-i petrol units and a 1.4-litre D-4D diesel.
Didier Leroy, President and CEO Toyota Motor Europe, said: "New Yaris represents Toyota's strongest offer yet in the important supermini segment. With its new levels of ingenuity, efficiency and quality, we are confident it can build upon Yaris's previous success and help Toyota rejuvenate its presence in Europe and move towards one million annual sales in the region in the medium term."
Developed from an original concept of "compact outside, spacious inside," new Yaris shows Toyota further improving the clever packaging that was a hallmark of its predecessors.
Moreover, it will mark a breakthrough in its segment for affordable multimedia connectivity with the introduction of Toyota Touch & Go. Due to be standard equipment on 95 per cent of sales. It features a 6.1-inch display with touch screen technology for ease of use and functionality.
Manufactured at Toyota's Valenciennes factory in France, new Yaris has been designed and engineered to deliver the highest possible build quality. Inside, high quality materials and surface finishes have been used, and there is a more driver-focused cockpit.
Three different low emissions, fuel-efficient Toyota Optimal Drive powertrains will be available: 1.0-litre VVT-i and 1.33-litre dual VVT-i petrol units and a 1.4-litre D-4D diesel.
Didier Leroy, President and CEO Toyota Motor Europe, said: "New Yaris represents Toyota's strongest offer yet in the important supermini segment. With its new levels of ingenuity, efficiency and quality, we are confident it can build upon Yaris's previous success and help Toyota rejuvenate its presence in Europe and move towards one million annual sales in the region in the medium term."
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